ABOUT US

At Whiz Tech, we believe in a creative storytelling approach to everything. We believe in artistic choice and technical solutions, at work and in life. We're designers, art makers, producers, technical nerds, and production managers. We are here to deliver high concept design in Graphics and Videos to our clients, spreading their unique stories to the world. 

In the past years, Whiz Tech helped writers and directors tell their stories with creative visual storytelling. Starting 2021, Whiz Tech is embracing opportunities to expand the business to video production for clients. Whiz Tech will allocate more resources on film productions and UGC video content to help clients get closer to their customers and deliver their brand stories more precisely.

Whiz Tech now has a production team, inducing producers and filmmakers to tailor brand video content for clients. 

Wenkai Wu - General Manager

EDUCATION

University of California, Irvine - The Paul Merage School of Business, Irvine, CA (06/2020)
Master of Business Administration

  • Co-founder & VP of marketing - Product Club at UCI – created a product management community to connect aspiring students with professionals.

University of Illinois, Champaign-Urbana, Champaign, IL (06/2012)
Bachelor of Fine Arts in Industrial Design

  • Awards: Bates, Lydia E. Parker Scholarship

EXPERIENCE

Independent Consultant in Product Development and Marketing, Anaheim, CA (08/2018 - Present)

Specialized in working with China-based manufacturers to develop and launch 50+ consumer products on e-commerce platforms.

  • Wrote product feature specifications based on consumer feedback, market trends, pricing, and competitive analysis.

  • Collaborated with Chinese engineering teams to develop and test product concepts through the iteration phase.

  • Recruited and managed talents to create e-commerce marketing content assets, including but not limited to product photos, videos, and product messaging.

  • Planned marketing campaign with limited budgeting, leveraged influencer marketing, Google Ads, Facebook Ads to optimize product landing page traffic and improve sales conversion.

AMAZON, Seattle, WA

Senior Product Manager - Internship – AWS Infrastructure (06/2019 -09/2019)

Built enterprise microservices and multi-tenant platform for AWS Product Lifecycle Management.

  • Partnered with internal and external power users, identified key pain points in the legacy system data management, converted the end-user’s perspective to drive next generation microservices feature development.

  • Designed a data migration strategy for 500,000+ data center parts, Bill of Materials (BOM), engineering processes, created an iterative execution approach with success metrics defined to address the distinct needs across AWS supply chain organization.

  • Created product requirements and prioritized user stories from customer insights, applied program management skills to lead a team of software developers and product designers to validate concepts via multivariate testing.

WHIRLPOOL CORPORATION, Benton Harbor, MI

Senior Industrial Designer - KitchenAid Small Appliance (01/2015 - 08/2018)

Design lead on $86M global Healthy & Fresh passion category. Responsible for design strategy, new product development, and manufacturing execution.

  • Initiated a 3-year modular food processor platform strategy with a detailed development timeline to simplified the complexity of existing SKUs and expedited product launch by 30%.

  • Minimized non-essential product features through consumer research and reengineered interlock system which increased average direct contribution margin from 3% to 30%.

  • Addressed unmet consumer need and different usage scenarios through design innovation, and collaborated with the UX team to develop the intuitive user interface which drove $8M sales during the launch year.

  • Traveled to Asian OEMs quarterly to lead R&D activities resulting in improving communication efficiency, establishing strategic partnerships and shortening average product development cycles by 30%.

Industrial Designer - KitchenAid Kitchenware Business Unit (02/2013 - 01/2015)

Co-created a new $20M global kitchenware unit with limited resource. Developed product roadmap and visual branding language, integrated design process into manufacturing execution to deliver 100+ SKUs each year.

  • Translated consumer insights into effective design execution which obtained 15 design/utility patents. Products received average 4.3/5 star online reviews and delivered 7x revenue growth in 2014.

  • Launched 19 product lines in 4 categories in 10 months by initiating efficient communications within a cross-functional team and streamlining the product development process with overseas OEMs.

  • Collaborated with the internal quality team and OEMs to identify potential manufacturing issues resulting in better craftsmanship, higher production efficiency, and a lower SIR rate under 1%.

Associate Industrial Designer - North America (NAR) Cooking (06/2012 - 02/2013)

Teamed with lead designers to create product roadmaps for NAR freestanding range, built-in cooktop, and ventilation categories. Created advanced design concepts and presented to the senior leadership.

  • Identified key design elements for future range hood by collaborating with the UX and marketing department to analyze in-home consumer research reports.

  • Consolidated visual branding language on the cooktop for multi-brands (Whirlpool, Maytag, and KitchenAid) which reduced tooling costs by 20% and improved assembly efficiency.

INSIGHT PRODUCT DEVELOPMENT, Chicago, IL

Design Internship (01/2012 - 06/2012)

Conducted user research for Sanofi, built prototypes for medical device concept evaluation and presented multiple concepts to clients.

SMART DESIGN, New York, NY

Design Internship (06/2011 - 09/2011)

Developed consumer products with clients such as OXO, SC Johnson, Under Armour, and Sally Hansen.

HONORS / AWARDS

2014, 2017 IHA Global Innovation Award in Kitchen Electrics
2012 Honorable Mention in the 19th annual International Housewares Association student design competition
2011 Designer of the Week Nomination at Monkee Design
2011 Bates, Lydia E. Parker Scholarship
2011 The 2nd place in 2011 Student Genius Design Prize
2011 The 3rd place winner in the 18th annual International Housewares Association student design competition

Rui Xu - Producer

EDUCATION

California Institute of the Arts - Creative Producing (12/2020)
Master of Fine Arts

New York University - Music Technology (07/2009)

Master of Music

Communication University of China (07/2007)

Bachelor of Engineering

EXPERIENCE

Whiz Tech LLC, 2021 - Present

Creative Producer

  • Production consulting for films, video productions and marketing campaigns

  • Manage budget, schedule, locations, and production documents for productions

  • Facilitate and manage communication with teams, stakeholders, and clients

  • Monitor and track production process to ensure the deliverables

Nanjing Xuguo Culture and Tech LLC, 2013 - 2017

Founder / Producer / Audio Engineer

  • Presented and produced Off-Broadway Musical Tours: 'Man of La Mancha' and 'Avenue Q'

  • Developed the Virtual Surround Sound System for the headphones (Demo Version)

  • Sound Directer of the future film: 'See my Voice', and line produced the multimedia Concert: 'Shanghai Opera'

  • Developed and produced the reality shows: 'Music Battle' and 'Square Dance'

  • Managed daily company operation and Business Development